Marching Compass
Daimlerchrysler Reports Sales Increase for March
DaimlerChrysler Canada distributor of all Chrysler’s products including Jeep components like Jeep muffler has recently reported a total of 21,011 vehicles sold last month, including 4,779 cars and 16,232 trucks. Comparing this figure to what the automaker has obtained last March 2006 where it sold 19,330 units, sales for last month are up by 8.7 percent. The year-to-date sales through March are up by 3.5 percent.
For the year 2007, DaimlerChrysler Canada is offering three different four-cylinder engine compact car and SUV models which includes Dodge Caliber, Jeep® Compass and Jeep Patriot, which are carving out an increasingly larger share of these important segments. The total number of compact cars and SUVs sold for the month of March are 3,258 units up by 154 percent from the company’s March sales in the same segment last year. On a year-to-date basis, the Chrysler Group sale in these segments is up by 281 percent or 8,092 units sold. The growth in the Chrysler’s Group compact vehicle segment is enlarging the segment and at the same time is obtaining market share from traditional leaders.
The pickup trucks segment of DaimlerChrysler Canada is also doing pretty well. Both Dodge Ram and Dodge Dakota obtained positive sales results in March increasing by up to 22 percent and 25.6 percent respectively. The year-to-date result through March also shows that Dodge Ram which is Chrysler Group’s second highest volume product is up by 19.8 percent. For the past years, Dodge has brought to market various upgrades to the Ram lineup including the Mega Cab and expanded heavy duty 2500 and 3500 models.
The sales growth last March was also aided by the incremental sales of new nameplates, including 925 units of Dodge Nitro, 610 units of Dodge Avenger and 148 units of Chrysler Aspen. The Jeep brand sales increase by 133 percent brought about by the strength of its new nameplates—-the Jeep Compass and Jeep Patriot. The Jeep Grand Cherokee has also experience growth by up to 27.6 percent while the Jeep Wrangler sales increased by 239 percent over TJ.
The three Chrysler products that really help the Group to obtain its 3.5 percent increase for the quarter and secure its position as the second best-selling product lineup in Canada are the following: Dodge Caliber with 425 percent increase, Jeep Wrangler with 206 percent and the Dodge Charger with 14.3 percent increase.
For this month of April, DaimlerChrysler Canada’s consumer promotion “Canada’s Choice” will be extended to offer a choice of added value to consumers on top of other price and financing incentives. Canada’s Choice gives eligible car buyers the option of choosing one of the three following purchase rewards which area s follows:
Up to $1,500 in Mopar Accessories to customize their vehicle any way they desire,
Up to $1,000 in free gas or
Up to $750 in a Bonus Cash Rebate.
About the Author
Lisa Ziegler is a 29-year old native of Waldport, Oregon and is currently working as a senior research analyst in a top Automotive Research Consultancy firm.
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